Blog1 min read
On the description under each playlist
Five rooms, five sentences. Why the sentence comes after the playlist, not before.
Every room has a sentence under the title. 'Long-form, low-distraction sound for deep work, writing, and code.' 'Slow, breathable textures for yoga, treatment rooms, and quiet evenings.' Five rooms, five sentences.
The sentence is doing more work than it looks like. It's an audition for the playlist — if the sentence isn't true of the music inside, the listener will know it within two tracks and trust the rest of the site less. So the sentence comes after the playlist, not before. I write it once the room is what it is, not as a brief to fill.
The other thing the sentence does is set expectations downward, on purpose. 'Long-form, low-distraction sound' is a smaller claim than 'music to make you focus.' If the listener arrives expecting less, the music has a better chance of doing what it actually does.
A lot of playlist descriptions on streaming services are marketing. They use words like 'ultimate' and 'essential' and 'curated' as if the listener doesn't know those words are free. The five sentences on this site try not to do that. They tell you what's inside and let the playlist make its own case.